Sarah Martinico

Sarah Martinico started her career at BMG, supporting over 2 million songs in the catalogue through marketing, research, and partnerships for legacy clients such as Quincy Jones, Hall and Oats, Johnny Cash, Def Leppard, Aerosmith, Strictly Rhythm, Primary Wave, and more.

While at BMG, she founded (and created) the first-ever royalty-bearing stems for sale from a major publisher's catalogue via Avid Pro Tools. This action landed major publications such as Billboard and DJ Magazine.

She went on to work for Native Instruments as directly with A-list clients: Kari Rubin, Redwine, (Lady Gaga, Chris Brown) Huey Dunbar (DLG), DJ Nelson, Bob Robinson (Tim & Bob) and Albert Menendez (Shakira, Nathy Peluso, Black Eyed Peas) so many more to develop sound packages with Native's gear in pursuit to drive international marketing campaigns.

In 2020, Sarah Martinico founded a consulting company that has supported countless Grammy award-winning producers, songwriters, POP artists, and artists across the Urban, R&B, Electronic, and Latin worlds.

She has also contributed to the success of marketing brand deals, catalog management, sponsorship sales, and project management, while strategizing and consulting.

Furthermore, Sarah has consulted for music tech, audio, and web3 companies, music lifestyle events, record labels, Caribbean governments, and nonprofits.

Her work has led campaigns and deals for Snoop Dogg, Macy Gray, Death Row, Sony Latin clients, and many more.

She is also a songwriter, audio editor, and guitarist. A leading music marketing executive with over 12 years of experience working across marketing, strategy, partnerships, and brand deals for A-List music talent, legacy artists, record labels, brands, tech, and entertainment companies. Some of her work has included leading US & international campaigns, partnerships, strategy, or pitches for Sony Latin, BMG, BIG3 Basketball, Gala Music (Web3), Snoop Dogg, Anitta, CeeLo, Keyshia Cole, DJ Nelson, Redwine, Albert Menendez, Caribbean Governments, and many more.

Sarah is a graduate and scholarship recipient of Berklee College of Music with a bachelor's in music production and engineering.