Christina Rodriguez

Christina Rodriguez is the founder and creative force behind Beauté in Tech. The platform develops media and events to define and shape the modern intersections of beauty, fashion, and technology.

Long before "beauty tech" and "fashion tech" became industry buzzwords, Christina was the creator who coined and championed these categories, introducing them through her early editorial work, events, and community building.

She is also the founder of La Beauté PR Group, a Houston-based social and influencer boutique that supports creators with brands in a high-touch strategy, digital talent development, and luxury-coded storytelling.

Through her podcast and cultural platform, Pretty Smart Rich, Christina expands this mission by empowering women to build influence, wealth, and identity in industries that are rapidly evolving.

Over the past decade, Christina has worked across social media, brand partnerships, and community development. The leading initiatives bridged beauty, fashion, and technology.

She has produced and hosted events in Los Angeles, San Francisco, Houston, and New York, including gatherings at Snapchat HQ and NeueHouse. In 2024, she was recognized by the New York State Assembly for producing one of the most diverse and forward-thinking events during NY Tech Week.

Christina is known for translating emerging technologies, including AI, AR, digital fashion, and retail innovation. These inventions provided accessible insights that help creators and founders grow their businesses. Her work expands editorial strategy, influencer ecosystems, trend analysis, and innovative storytelling.

Today, Christina leads a growing ecosystem of brands and platforms while championing creativity. Her actions will also create cultural intelligence and the next generation of women innovators in building a world where beauty and technology evolve together.